PRESS RELEASE: DCU Center and Legends Global Appoint Amy Peterson as General Manager

AMY PETERSON General Manager

The DCU Center Arena and Convention Center and Legends Global, premier partner to the world’s greatest live events, venues, and brands, today announced the appointment of Amy Peterson as general manager of the DCU Center.

Boasting more than 25 years of experience, Peterson brings a unique combination of venue and event management expertise in arena and convention center operations, public-sector leadership, and community engagement, along with deep roots in the Worcester community.

Most recently, Peterson served as Chief of Staff for the Executive Office of the City Manager for the City of Worcester, where she worked closely with city officials, community stakeholders, and partners on large-scale events, public programming, and operational coordination, while helping align with municipal departments, external partners, and city leadership around complex initiatives and priorities. Peterson also spent nine years as the director of marketing for the DCU Center, where she managed event marketing, brand management, public relations, media strategy, and client relations. Earlier in her career, she spent time at Cumulus Media, where she gained valuable experience in marketing, promotions, sponsorship activation, and media partnerships.

A graduate of Worcester State College and a member of the Board of Trustees for Worcester State University, Peterson has been recognized with Worcester State University’s Distinguished Alumni Award and the Worcester Business Journal’s Forty Under Forty Award.

“The DCU Center is an important anchor institution in the live entertainment and hospitality industry, driving significant economic impact in downtown Worcester, and its leadership must acknowledge and amplify that,” said City Manager Eric D. Batista. “Amy’s experience and mindset are aligned with our goals as a rapidly growing and richly diverse city and those of Legends Global as leaders in venue management, making her a natural fit for the role. I don’t see this transition in management as a replacement as much as a succession in growth. Amy demonstrated impeccable creativity and leadership during her dedicated years of service to the municipality, for which I am extremely grateful, and I look forward to continuing to collaborate with her in a new capacity.” 

As general manager, Peterson will work closely with the City of Worcester and her DCU Center team to enhance the facility’s profile, maximize event opportunities, and ensure an outstanding experience for guests, partners, and promoters alike. She will be responsible for the strategic direction and day-to-day management of the DCU Center, including financial performance, staff development, client relations, and the continued growth of concerts, sporting events, conventions, and family entertainment. In this role, she will also oversee all aspects of operations, booking, sales, marketing, and guest experience for the premier multi-use facility.

“We are thrilled for Amy to return to the DCU Center, as she is a proven, exceptional leader with deep industry knowledge and a strong commitment to delivering world-class experiences,” said Dave Jolette, senior vice president for Legends Global, which manages the venue. “Her operational expertise, collaborative approach, and passion for community engagement make her the ideal choice to lead the DCU Center into its next chapter. We are confident she will build on the venue’s success while positioning it for continued growth.”

“When I first joined the DCU Center as the director of marketing back in 2008, I could never have imagined that I would return years later as the general manager. It has been a privilege to serve the City of Worcester for the last 8 years, but I am exhilarated to return home to the DCU Center and help usher in a new generation of clients and fans while building upon the success that has been established over the last four decades,” said Peterson. “The DCU Center has long stood not simply as a building but as a gallery of memories, a symbol of hope, halls of laughter, and a museum of firsts. I look forward to continuing that tradition alongside the talented team here, our partners, and the community.”

PRESS RELEASE: Legends Global Announces Most Impactful “Global Month of Giving” Since Program’s Inception

Company-Wide Philanthropic Initiative Results in More than

152K Acts of Service Estimated at More Than $3.5 Million in Social Impact  

Legends Global team members serve their communities as part of “Global Month of Giving"
(Legends Global team members serve their communities as part of “Global Month of Giving”. Photo credit: Legends Global)

Legends Global, premier partner to the world’s greatest live events, venues, and brands, closed out 2025 with a truly inspiring fourth annual “Global Month of Giving” program, which encouraged the company’s team members to commit time and energy in service of their local communities.  

Surpassing previous years’ results and demonstrating the strength of the Legends Global network, the company-wide program resulted in more than 152,800 acts of charitable service and 22,300 volunteer hours, with participation from over 10,400 volunteers – the most impactful since the program’s inception in 2021. 

Highlighted by programs anchored by international volunteer team members engaging in local community initiatives and demonstrating the company’s commitment to the people and places where it operates, “Global Month of Giving” generated an estimated $3.5 million value in social impact.

“‘Global Month of Giving’ is an important company tradition that brings our teams together in service and support around the world and demonstrates the extraordinary impact possible through the strength of our network,” said Shauna Elvin, Chief Human Resources Officer, Legends Global. “We are grateful to our team members, who are the heart of Legends Global, for their dedication to this program. It’s inspiring to see them unite to support their communities, strengthen our culture, and bring our values to life.”

“Global Month of Giving” is part of Legends Global’s commitment to serving the greater good, with partnerships and practices that are fortified by a commitment to sustainability and social responsibility. Philanthropic efforts for “Global Month of Giving” spanned the globe and included a wide range of community-focused initiatives, from donation drives and meal programs to supporting families and children in need, honoring military personnel and veterans, and providing crisis relief for individuals facing health, mental health, or financial challenges. 

PRESS RELEASE: Target Center and Legends Global Elevate Amy Rahja to General Manager

Amy Rahja Target Center General Manager

Target Center, managed by Legends Global, premier partner to the world’s greatest live events, venues, and brands, has promoted Amy Rahja to general manager.

With more than two decades of experience in the live entertainment and event industry, Amy boasts significant expertise in several areas, including venue management, booking, marketing, event production, artist relations and more.

Amy joined Target Center in 2019 as director of booking, marketing and sales, and was later promoted to assistant general manager in 2022, where she oversaw booking, marketing, box office, and event management operations. Throughout her tenure at the prominent Minneapolis-based facility, she has played a key role in securing high-profile events, such as the Big Ten Basketball Tournaments, USA Gymnastics Olympic Team Trials, and sell-out concerts.

Prior to her time at Target Center, Amy held leadership positions with VStar Entertainment Group, Feld Entertainment, and Broadway Across America. A graduate of both the University of Michigan and IAVM’s Venue Management School, Amy has also completed the WISE Emerging Leaders Certificate Program, earning certificates in leadership and negotiation.

“Amy has a very deep understanding of both touring and venue strategy and is passionate about building and maintaining strong teams – a winning strategy for a premier venue like Target Center,” said Leonard Bonacci, senior vice president, stadiums and arenas, Legends Global. “Since she came onboard, she has been truly instrumental in its success helping to cement its position as one of the country’s top arenas, and we are excited to see her thrive in her new role.”

As general manager, Rahja will oversee day-to-day operations at the 20,000-capacity venue, including the overall management, promotion and operation of the facility.  Responsibilities include purchasing, booking, marketing, finance, human resources, food and beverage, box office, advertising, production, maintenance, security, emergency and crisis management, and more.

“I’m truly excited to step up into the general manager position and continue to guide this talented team and work closely with partners and promoters to ensure that every event is a success,” said Rahja. “I will remain dedicated to creating an environment where all team members feel valued and guests are treated like VIPs every time they walk through our doors.”

PRESS RELEASE: Legends Global Pledges Transformation Utilita Arena Investment

A £65M VOTE OF CONFIDENCE FOR NEWCASTLE – LEGENDS GLOBAL PLEDGES TRANSFORMATIONAL UTILITA ARENA INVESTMENT

This investment is a long-term commitment – for the fans, the artists, the North-East and its beloved arena

Utilita_Arena

Backing Newcastle’s live entertainment scene, Legends Global today announces it plans to invest up to £65m into the city’s Utilita Arena. This is part of a long-term strategy to support the music, events and cultural experiences which make Newcastle one of the world’s great live cities. This ‘re-imagination’ of Utilita Arena is the latest for Legends Global in a growing list of impressive world class venue renovations across the UK that is expected to see over £200m reinvested back into many of the region’s favourite and most iconic venues. These include OVO Arena Wembley, Sheffield Utilita Arena and AO Arena in Manchester. Celebrating a milestone 30 years since Utilita Arena first opened its doors, Legends Global now reaffirms its commitment to fans, artists and the Newcastle community alike.

The planned investment is set to transform the arena; enhancing its facilities, protecting its future and ensuring it remains at the centre of the city’s live entertainment offering. Located in the heart of the city, Utilita Arena has established itself as a Newcastle landmark offering world-class live entertainment – a fan favourite destination and a must-play for artists.

Improvements will include a targeted 20% increase in the venue capacity, and major upgrades to every space in the arena, from artist dressing rooms to concourse bars.  World leading premium lounges will take advantage of a new mezzanine floor and a dedicated VIP entrance. The latest technology will be deployed throughout to enhance acoustics and improve the speed of service thus giving fans more of a reason to get to the venue earlier and leave later.

Legends Global plans to commence structural improvement work in 2026 with further improvements planned to follow in 2027 and the venue will remain open throughout. The investment is designed to enhance the venue’s premier position for live entertainment experiences, creating an arena fit for the future through state-of-the-art expansion, innovative guest features and increased capacity.

It’s been a hugely successful 2025, where Utilita Arena has seen one of its best years ever with over 100 booked dates including stand out shows from Kylie, The MOBO Awards, Stereophonics, The Offspring and the Mercury Prize. It is hoped the redevelopment will build on this success with 2026 already shaping up to be another landmark year for the venue, with WWE Live, Strictly Come Dancing Live Tour, Florence + The Machine, Peter Kay, Premier League Darts, Yungblud, The Prodigy and more already announced to perform.

PRESS RELEASE: New York City FC Selects Legends Global as Official Food and Beverage Operating Partner of Etihad Park

Club unveils details around the culinary experience fans can expect at New York City’s first-ever soccer stadium

NYCFC x Legends Global Announcement 2025

New York City FC announced they have selected Legends Global, the premier partner to the world’s greatest live events, venues, and brands, as the Official Food and Beverage Operating Partner of Etihad Park. In this role, Legends Global will assist in bringing the Club’s culinary vision to life at Etihad Park managing concessions, premium suites and clubs, and catering.

The food and beverage fan experience will play a defining role in creating the spirit and energy of Etihad Park. The Club is committed to embracing and celebrating the culture of New York City, and Etihad Park will reflect that by showcasing exceptional local restaurants and celebrity chefs across all food and beverage offerings throughout the stadium. From concessions featuring locally sourced food available in the general concourse to live cooking stations in premium hospitality areas, every attendee at Etihad Park will enjoy a world-class New York City-inspired dining experience.

“Food is an essential part of New York City’s identity that reflects its diversity and creativity, and we are committed to bringing that spirit to life within Etihad Park,” said Brad Sims, New York City FC CEO. “With Legends Global’s operational expertise and our commitment to showcasing local chefs and restaurants, we’re ensuring that the taste and spirit of New York City are authentically represented in every corner of Etihad Park. We’re looking forward to making some exciting announcements about the incredible chefs and restaurants we’ll be working with over the next 12 months.”

The design of Etihad Park’s north, south, and east stands will each feature three fixed food stands, two portable grills, and two beverage markets. Five fully stocked bars and two tap bars featuring New York brews on draft will also be located throughout the concourse. Additionally, the Supporters Porch will feature unique offerings and New York City staples for Etihad Park attendees.

Food and beverage will also be a key highlight of the premium hospitality spaces located in the west stand at Etihad Park. Each space will feature its own dedicated kitchen, ensuring guests enjoy freshly prepared premium foods throughout their visit. All food and beverages will be included for guests in these areas, who will also have access to the full range of main concourse dining and drink options available across Etihad Park.

Etihad Park will further champion New York City’s iconic gastronomy with the Five Boroughs Food Hall located in City Square. This area will have small business vendors representing cuisines found throughout each borough of New York City. Each vendor will bring a unique offering, solidifying the whole of City Square as a main hospitality attraction of Etihad Park.

Local businesses seeking to become City Square vendors must be licensed and insured food service operators in New York City. Following selection, vendors will enter a one-year licensing agreement with Etihad Park to operate at City Square. Additional information on the vendor selection process and application timeline will be announced at EtihadPark.com in early 2026.

“Partnering with New York City FC, we’re committed to delivering a best-in-class hospitality experience for local fans and guests traveling from around the world to visit Etihad Park,” said Legends Global President of Hospitality Tom Funk. “Our goal is to create a culinary experience that celebrates the city’s incredible food culture – from favorite local restaurants to hidden gems from across the five boroughs. Every matchday and every event will offer fans and guests something new to discover and share together.”

Etihad Park is New York City’s first-ever soccer-specific stadium and the future home of New York City FC. The new stadium is 100% privately financed, will seat 25,000 people, and be the first fully electric outdoor sports stadium in the country.

Etihad Park will also be part of a new, 23-acre neighborhood at Willets Point, Queens, which will feature 2,500 new affordable housing units, a new 650-seat public school, a brand-new hotel, and more than 150,000 square feet of public open space. The Willets Point redevelopment project is estimated to generate $6.1 billion in economic activity, create 1,550 permanent jobs, and 14,200 construction jobs.

Legends Global delivers the food and beverage experience at over 175 venues worldwide, including top-tier stadiums, arenas, theaters, amphitheaters, convention centers, membership clubs, and restaurants. This agreement expands on New York City FC’s partnership with Legends Global. In April 2024, the Club selected Legends Global to manage sales efforts for suites and premium seating at Etihad Park.

Etihad Park is scheduled to open for the 2027 MLS regular season. To learn more and secure your seats for Etihad Park’s inaugural season, visit EtihadPark.com.

PRESS RELEASE: Saudi Arabia’s EIF and Legends Global Score Big Joint Venture Announcement

Saudi Arabia’s Event Investment Fund (EIF) and Legends Global have announced a joint venture to support the Kingdom’s vision and investment in its fast-growing venue industry.

This partnership will become the venue operator for venue projects within the Kingdom of Saudi Arabia for exhibition and convention centres, and entertainment venues to host world-class events in the culture, entertainment, tourism, and indoor sports sectors.

This incredible investment supports the goals of Vision 2030, and represents a new era in the design, development, and operation of world-class venues across the Kingdom of Saudi Arabia.

Under the joint venture, Legends Global will deliver Management Services exclusively for the EIF-developed venues as they are delivered in Saudi Arabia.

The signing ceremony took place today at the Momentum Development Conference in Riyadh, Saudi Arabia. The first venue to be delivered under the agreement will be an Olympic standard shooting range in Riyadh, followed by a business convention and exhibition centre and an arena in Riyadh.

Wahdan Suliman Alkadi, Chief Executive Officer at EIF, said: “This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector. By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only set new standards for venue quality and guest experience but will also unlock new opportunities for local talent and drive economic growth through innovation and international best practices.”

Dan Levy, Chief Executive Officer at Legends Global, said: “The visionary leadership of HRH Prince Mohammed bin Salman Al Saud, Crown Prince of Saudi Arabia is being realised, and I want to thank Wahdan Suliman Alkadi and the EIF for their partnership with Legends Global. We are proud to collaborate on this once-in-a-generation opportunity to help shape the future of Saudi Arabia’s events industry. Drawing on decades of experience, we will deliver a bold vision that benefits citizens and residents while attracting millions of visitors. Together, we are creating destinations, activating communities, and advancing Vision 2030 through a portfolio of iconic spaces that serve as catalysts for economic diversification, tourism growth, and cultural exchange.” 

President and Chief Executive, Asia Pacific and Middle East, for Legends Global, Harvey Lister AM, added: “There is real value in working closely together and blending local heritage with global expertise to help create a network of exceptional venues, innovative management, and inclusive experiences. Our global network will help create a thriving ecosystem that attracts international artists, sports, and event content to feature alongside local event and festival organisers. Together, we are redefining how people gather, connect, and experience entertainment, business, and culture.”

PRESS RELEASE: Brookshire Grocery Arena Continues 25-Year Partnership With Legends Global


City of Bossier City Unanimously Votes to Renew Management Agreement with Leading Live Experiences Company Through 2030 with Five-Year Extension Option

Brookshire Grocery Arena Image - Concert Crowd
(Legends Global will continue to manage Brookshire Grocery Arena, pictured here, as part of a renewed partnership with the City of Bossier. Photo credit: Legends Global)

Legends Global, premier partner to the world’s greatest live events, venues, and brands, and the City of Bossier City have announced the continuation of a longstanding partnership to manage Brookshire Grocery Arena, Northern Louisiana’s preeminent sports and entertainment arena. 

The City of Bossier City unanimously voted to renew the management agreement through 2030 with an additional five-year mutual extension option, officially continuing the global live experience giant’s successful 25-year presence in the community, which began with the opening of Brookshire Grocery Arena in 2000. 

Bossier City Mayor Tommy Chandler said, “As we join in the celebration of the 25th year, we are excited about this milestone for Brookshire Grocery Arena. Brookshire Grocery Arena and Legends Global are not only viewed as Stakeholders, but they are viewed as true community partners that have earned the support and respect of our community. This great partnership adds value to our entire region. Our respect and support is evident by the unanimous vote of our City Council to renew our Management Agreement with Legends Global.  Our City is ‘focused on our future’ and we look forward to working together as we continue this amazing relationship that recognizes Brookshire Grocery Arena as a premiere entertainment destination.” 

Since opening its doors 25 years ago, Brookshire Grocery Arena has held nearly 1,750 events and welcomed over seven million fans. Attracting both regional and national events, the arena is known for its world-class entertainment, hosting major concerts by top artists Taylor Swift, Prince, Paul McCartney, Garth Brooks, George Strait, and many more; sporting events like UFC, professional and college basketball, and hockey; and family shows, such as Ringling Brothers and Barnum & Bailey Circus. In 2025, the arena was also named as the new home of the indoor football team, Louisiana Rouxgaroux of the National Arena League. 

“Brookshire Grocery Arena has been a mainstay in the area and significant economic driver for the region for 25 years, and our dedicated team strives daily to enhance the experience for our guests and ensure that it always remains one of the top-visited destinations in the South,” said Tyler Slanovec, General Manager of Brookshire Grocery Arena for Legends Global. “Our partnership with the City of Bossier City is incredibly strong and productive, and we are proud of this renewed agreement, which is a testament to the level of our commitment to our guests and the community.” 

“We are grateful for the trust and confidence the City of Bossier City has placed in Legends Global to continue managing its flagship property, which has delivered so much to the local community since opening 25 years ago,” said Doug Thornton, President of North American Venues, Legends Global. 

Legends Global’s renewal with the City of Bossier City is part of the company’s growing footprint across the globe, working with some of the most iconic and innovative sports and entertainment brands and managing some of the world’s most versatile and unique facilities of all sizes, from arenas, stadiums, theaters and convention centers to multi-purpose entertainment districts. 

PRESS RELEASE: Kansas Athletics and Legends Global Extend and Expand Partnership


Collaboration Encompasses Ticketing, Premium Sales, and Fundraising for Kansas Athletics; Legends Global to Act as Owners’ Rep for Phase 2 of the David Booth Kansas Memorial Stadium Rebuild

Kansas Athletics x Legends Global Announcement

Kansas Athletics and Legends Global announced today a multi-year extension of their successful partnership. The partnership is focused on enhancing the fan experience at KU sporting events and optimizing annual revenues for Kansas Athletics. Legends will also continue owner’s rep services focused on development oversight.

The extension builds on the successful collaboration during Phase 1 of the David Booth Kansas Memorial Stadium project, which exceeded revenue expectations for premium seating sales and delivered the initial phase of the transformational multi-use development project on time and on budget. 

“We are thrilled to build on an already established best in class relationship with our partners at Legends with this extension,” said Jason Booker, Deputy AD for External Affairs and Revenue Generation. “At every turn they have met and exceeded our high expectations related to premium and season ticket sales, as well as their oversight on Phase I of the stadium project. We worked closely with the Legends team as we developed our new per seat donation model at both football and basketball, so it was a natural transition to have them manage our annual fund donations connected with all of our seating products. We simply couldn’t ask for better partners in this space.” 

As part of the extended and expanded partnership, Legends Global will manage all ticketing, premium seating, and annual fundraising efforts connected to seating products for Kansas Athletics. Additionally, the Legends Global owner’s representation division will oversee budgeting, scheduling, design review, and construction supervision for Kansas on Phase 2 of the David Booth Kansas Memorial Stadium’s east side remodel and related development. Legends Global will continue managing Kansas Athletics’ tour experiences for fans at both David Booth Kansas Memorial Stadium and historic Allen Fieldhouse.

“Over the past two years, Kansas Athletics has outlined a bold vision for the future of KU Football, and our role has been to bring that vision to life. Together, we’ve rebuilt the fan experience from the ground up and delivered results that exceeded every target,” said Tim Statezni, Executive Vice President of College, Legends Global. “As we move into the next phase, we’ll keep executing against that vision – elevating the stadium and surrounding area while aligning ticketing, premium, and fundraising into one connected strategy that strengthens relationships and drives meaningful results for KU.”

Legends Global partnered with Kansas on Phase 1 of the David Booth Kansas Memorial Stadium transformational project, serving as owner’s rep and managing premium ticket sales strategy and execution. In August, Kansas and Legends Global announced that $187M of capital commitments were generated from premium seating sales in the newly renovated stadium ahead of the 2025 football season, exceeding initial revenue projections by an estimated $60M. The $450M transformation of the 104-year-old stadium introduced 23 new premium seating products, in consultation with CSL and Legends Global based on fan feedback, industry-leading concepts, and overall market and demand studies.

Legends Global is the leader in advising university athletic departments on major transformational facility projects to enhance fan experiences and maximize initial capital and annual revenues. This includes renovation and new facility projects at Northwestern University, the University of Notre Dame, the University of Oklahoma, the University of South Carolina, the University of Southern California, the University of Wisconsin-Madison, the University of Utah, Villanova University, and San Diego State University, among many others.

PRESS RELEASE: CF Intercity chooses Legends Global to lead the construction and development project of Alicante Park


Following the agreement reached, Legends Global will take on the comprehensive development of Alicante Park, from the conceptualisation of the project to its profitability and the design of the best experiences for users, fans and fans.


Legends Global will coordinate with the team of architects the construction of the enclosure, delivering the final turnkey project.

CF Intercity x Legends Global Image

Legends Global, a renowned global company specializing in premium services for venues and large events, has been chosen by CF Intercity to lead the comprehensive development of Alicante Park, the new sports and entertainment complex that will host musical and sporting events and will be built on the Rabasa land.

Legends Global takes on the Alicante Park project from its initial phase to its commissioning. The company, a benchmark in the sector, will work on its conceptualisation, its profitability and the design of benefits and high-value experiences for all users, fans and fans.

In addition, Legends Global will coordinate together with the architecture studio the entire execution of the works, supervising the construction from start to completion and delivering the turnkey installations, with the highest quality standards.

Chus Bueno, board member of CF Intercity advisor on the development of Alicante Park, said that “it is fantastic news that a world leader in the sector wants to accompany us in the construction and design of this great project”. “It is the first step of many that we are taking to make Alicante Park a reality as soon as possible,” he added.

For his part, Salvador Martí, president of CF Intercity, stressed the importance of “companies with the talent and prestige of Legends Global wanting to be part of Alicante Park and its development”. “For CF Intercity and its shareholders it is an endorsement that reaffirms our will to create this sports and musical space, which will have a very positive economic impact on Alicante and its province,” he said.

Legends Global was also the company responsible for drawing up the business plan for Alicante Park, endorsing its viability. The studio proposes the construction of a multifunctional concert space with a capacity of more than 20,000 people, with a permanent stage and 5,000 fixed seats. Next to this venue, a football stadium will be built that will be at the service of the city and where CF Intercity will play its official matches. The report contemplates that the multifunctional space can host up to 30 concerts a year.

The estimated investment for the construction of Alicante Park amounts to 33 million euros, including the development of the site and the purchase of the land. According to the business plan, the project expects a turnover of 8 million euros and an EBITDA generation of more than 3 million euros in the first year of activity.

The Extraordinary General Meeting of Shareholders of CF Intercity SAD approved an investment of up to 60 million euros for the development of Alicante Park. CF Intercity has the necessary land for the construction of the venue, located in Rabasa and strategically located, with direct access to the main motorway connections, five minutes from the centre of Alicante and ten minutes from the airport.

Alicante Park has the potential to generate an estimated annual economic impact of more than 100 million euros, considering the direct effects and job creation, which would imply an additional wage bill of between 15 and 20 million euros. The combination of international visitors, with high rates of overnight stays and higher spending, especially in months of low national tourist influx, will consolidate Alicante as an attractive destination throughout the year, generating significant economic benefits, quality employment and a solid international positioning.

    PRESS RELEASE: ICC Sydney Theatre becomes TikTok Entertainment Centre!

    TikTok-Ent-Cent-Hero

    ICC Sydney Theatre has officially become TikTok Entertainment Centre, marking the first time the global entertainment platform has become the naming rights partner for a venue or stadium anywhere in the world. 

    Legends Global sourced and negotiated the partnership with TikTok on ICC Sydney’s behalf, resulting in the venue’s official naming as TikTok Entertainment Centre – a title Sydneysiders are bound to shorten to ‘TikTok EntCent’ to pay homage to the iconic venue that operated from 1983 to 2015.

    Ushering in a new era of entertainment in Sydney, the multi-year deal between ICC Sydney and TikTok will help boost tourism, drive the local economy, and connect fans with their favourite artists, from the biggest international acts to emerging creative talent.

    The partnership will showcase ICC Sydney to TikTok’s more than one billion users as a world-leading destination for conventions, entertainment, and ticketed experiences. It will also create opportunities for content creators who have built online communities to connect with real-world audiences. 

    “We’re thrilled ICC Sydney’s iconic theatre will now be known as TikTok Entertainment Centre. This is far more than a naming rights deal, it’s a dynamic partnership with one of the world’s most innovative and future-focused entertainment platforms,” said ICC Sydney CEO, Adam Mather-Brown.

    “TikTok is redefining how audiences discover and engage with live entertainment, and together we’re unlocking powerful new ways to connect with fans.”

    “Pollstar’s #1 ranked theatre in Australia and New Zealand and the fastest growing entertainment platform in the world are partnering to breathe new life into Sydney’s entertainment scene and night-time economy,” said Simon Bates, Head of Content for TikTok Australia and New Zealand.

    “Whether you love music, comedy, podcasts, or dance, there’s something for everyone at TikTok Entertainment Centre, just like on the TikTok platform itself.”

    To celebrate the EntCent’s return, the first event to be held there is this year’s TikTok Awards hosted by Sophie Monk – the biggest creator celebration ever held in Australia. Fans can watch live on TikTok and Stan this Wednesday, 26th November. 

    The performance space has grown to host 120 events annually, welcoming 500,000 guests and fans who spent A$112 million in the local economy in the past year, holding ICC Sydney’s innovative collaboration with TikTok in good stead.

    Bob Dylan, Stevie Nicks, Elton John, Cher, Lorde, Sting, and Seinfeld have all performed at the venue during their Australian tours, with Tim Minchin, Oprah, Kelsea Ballerini, The Wiggles, Mel Robbins, Guy Sebastian, and Jimmy Carr all taking to the TikTok Entertainment Centre stage over the next six months.

    Emerging Sydney talent is also on display outside TikTok Entertainment Centre at Dancers’ Alley Sydney which has 33 mirrors installed for the local dancing community, along with a dedicated TikTok account that has amassed over 256K views since launching in September.

    “Our teams are united by a shared vision: to amplify creativity, deliver unforgettable experiences in Sydney, and make people cheer. With TikTok as our partner, we’re setting the stage for a new era of entertainment in Sydney,” added ICC Sydney CEO, Adam Mather-Brown

    PRESS RELEASE: Rice Selects Nations Group as Owner’s Representative for Rice Stadium Renovation Project

    Rice Selects Nations Group as Owner’s Representative Gateway Project on the Rice campus

    Rice University has announced the selection of Nations Group, a Legends Global company and the leader in owner’s representation for collegiate athletic capital facility projects, to assist in the renovation of Rice Stadium.  The project was recently announced as part of the Gateway Project on the Rice campus.

    “The experience and knowledge Nations Group has brought to the project from the numerous collegiate stadium projects they have helped develop and manage is unmatched and will be extremely beneficial as we move forward,” said Vice President and Director of Athletics Tommy McClelland. 

    The comprehensive renovation of the historic 75-year-old venue that hosted Super Bowl VIII will include an overhaul of the stadium’s west side, including demolition of the existing press box, upper bowl and upper concourse to make way for a new structure.  The new three-level structure will feature a new club on the first level accommodating up to 1,000 fans on gameday with seating in the lower bowl that will include multiple premium options.  The space will convert to conference and banquet space for other events throughout the year.  Suites will occupy the second level, and the third level will include space for media, broadcast, game operations, coaches’ booths and suites for the university and athletic department.

    Planned changes to the east side include the removal of about two-thirds of the upper deck to improve sightlines and create a more intimate atmosphere.  Upgraded restrooms, concessions and a new kitchen and commissary are also planned, as well as an entry plaza on the southwest side of the stadium that will reinforce the “stadium in a park“ concept and connect to a walkway leading to Rice Village. 

    A new practice pavilion will be built adjacent to both the Patterson Sports Performance Center and the existing outdoor practice field.

    “We are truly excited to be working with Rice to reimagine historic Rice Stadium,” said Chris Nations, President of Owner’s Representation, Legends Global.  “We look forward to continued collaboration with the University and Rice Athletics to help deliver a project that will be a focal point of the Gateway Project and greatly enhance the football game day experience for fans.”

    The project, which is slated to be completed in time for the 2028 season, will reduce the capacity from approximately 47,000 to just over 30,000.