PRESS RELEASE: Cleveland Browns and Legends Global Announce Long-Term Partnership
Comprehensive Collaboration Includes Sponsorships and Premium Sales for New Stadium in Northeast Ohio
The Haslam Sports Group (HSG) and Legends Global today announced a new long-term partnership where Legends Global will help support the Cleveland Browns to drive sponsorships, premium seating, and suite sales for the new Huntington Bank Field enclosed stadium, set to open in 2029 in Brook Park, Ohio.
The new HKS-designed enclosed stadium will be a state-of-the-art venue that attracts visitors from across Ohio and beyond. In addition to the Browns’ home games, the facility is designed to accommodate premier sporting and entertainment events throughout the year. An adjacent mixed-use, lifestyle and entertainment development will further enhance the fan experience. The new Huntington Bank Field enclosed stadium will shape the trajectory of the region for generations to come not just as a stadium, but as a reflection of the Northeast Ohio community, economy, and identity.
“We’ve built a strong track record with Legends Global, and expanding our partnership to bring Huntington Bank Field to Northeast Ohio was a natural next step,” said Haslam Sports Group President David Jenkins. “As we shape the future of the Cleveland Browns, our focus is on delivering exceptional fan experiences, with Legends Global’s expertise helping us bring this new stadium and development project to life in 2029.”
“We are proud to expand our partnership with Haslam Sports Group and to play a role in shaping this landmark project for the Browns and the Northeast Ohio community,” said Chad Estis, Executive Vice President and Chief Revenue Officer, Legends Global. “From our longstanding relationship to our shared vision for a world-class fan experience, we are aligned in delivering innovative experiences and impactful partnerships. We look forward to building on this collaboration and helping bring the Browns’ future home to life.”
Under the agreement, Legends Global will provide go-to-market analysis, product design and development, data and analytics strategy, and sales execution to support founding partners, premium seating, and suite sales in the new stadium. All aspects of the partnership are designed to align with the Browns’ vision and longstanding commitment to the Northeast Ohio community and surrounding region. To support these efforts, a dedicated team, built in collaboration between Legends Global and the Browns, will be based in Northeast Ohio to help deliver on all key revenue streams for the new stadium.
This new agreement builds on a longstanding relationship between Haslam Sports Group and Legends Global. In 2024, Legends Global helped facilitate a 20-year deal between the Browns and Huntington Bank, establishing the bank as the stadium’s naming rights partner and its official, exclusive banking partner. The long-term deal will extend to the Browns’ new stadium. Additionally, Legends Global worked closely with the Columbus Crew on the MLS team’s stadium that opened in 2021. This partnership included securing naming rights for Lower.com Field, founding stadium partnerships, premium sales, stadium planning and project development. Legends Global is also the market leader in supporting sales execution that has delivered a new era of NFL facilities, including Levi’s Stadium (San Francisco, CA), Mercedes-Benz Stadium (Atlanta, GA), SoFi Stadium (Los Angeles, CA), Allegiant Stadium (Las Vegas, NV), and New Highmark Stadium (Buffalo, NY).