PRESS RELEASE: Coca-Cola Music Hall and Legends Global Announce Arleene Pérez as New General Manager
Coca-Cola Music Hall, Puerto Rico’s leading theater for live concerts and corporate events, and Legends Global, premier partner to the world’s greatest live events, venues, and brands, today announced the promotion of Arleene Pérez, MBA, to general manager. Arleene moves into the general manager role from her position as assistant general manager, where she has been instrumental in driving the venue’s success since its development in 2019.
With more than two decades of experience, Arleene boasts extensive expertise leading large-scale operations across the entertainment, events, and venue management industries. Earlier in her career, she spent over a decade with SMG World, where she held senior leadership positions at the Puerto Rico Coliseo and Puerto Rico Convention Center. As director of events, security & VIP services at the Puerto Rico Coliseo, she managed large-scale international events, concerts, and conventions, overseeing logistics, sponsorships, and guest experiences for audiences of up to 18,000 attendees. She was also part of the opening team for the Puerto Rico Convention Center, contributing to its rapid growth and positioning as a leading venue in the Caribbean.
Since joining Coca-Cola Music Hall, Pérez has been a driving force behind the venue’s operational foundation, helping transform it into one of Puerto Rico’s top destinations for world-class live entertainment. Under her leadership, the venue was ranked No. 21 worldwide in Billboard’s 2025 Year-End Top Grossing Venues report among venues with capacities between 2,501 and 5,000.
“Arleene brings an impressive track record of driving revenue growth and delivering exceptional experiences at Coca-Cola Music Hall,” said Josh Kritzler, president of North American venues & content, Legends Global, which manages the venue. “Her strategic vision, entrepreneurial mindset, and deep understanding of the Puerto Rico entertainment market make her the ideal leader for this role. We are confident that under her leadership, Coca-Cola Music Hall will continue to raise the bar and deliver must-have moments for artists, partners, and fans.”
As General Manager, Pérez will oversee Coca-Cola Music Hall’s full business and operational performance, including P&L responsibility, strategic direction, revenue growth, and cross-functional leadership across all venue departments. She will continue working closely with venue partners to expand event opportunities, unlock new revenue streams, and deliver exceptional experiences for guests, artists, and clients.
“I am honored and grateful to step into this role and build on Coca-Cola Music Hall’s success,” said Pérez. “We have positioned ourselves as a mid-size venue that meets a real need in Puerto Rico’s live entertainment scene. Moving forward, my goal is to keep creating innovative, memorable experiences that celebrate our island’s culture and connect audiences with world-class performances. Historic events like Bad Bunny’s residency have been key in elevating Puerto Rico’s live entertainment industry, showcasing the talent of our teams, partners, and producers across the market. I’m excited to continue contributing to that growth by delivering moments that inspire and unite our community”.