PRESS RELEASE: DCU Center and Legends Global Appoint Amy Peterson as General Manager
The DCU Center Arena and Convention Center and Legends Global, premier partner to the world’s greatest live events, venues, and brands, today announced the appointment of Amy Peterson as general manager of the DCU Center.
Boasting more than 25 years of experience, Peterson brings a unique combination of venue and event management expertise in arena and convention center operations, public-sector leadership, and community engagement, along with deep roots in the Worcester community.
Most recently, Peterson served as Chief of Staff for the Executive Office of the City Manager for the City of Worcester, where she worked closely with city officials, community stakeholders, and partners on large-scale events, public programming, and operational coordination, while helping align with municipal departments, external partners, and city leadership around complex initiatives and priorities. Peterson also spent nine years as the director of marketing for the DCU Center, where she managed event marketing, brand management, public relations, media strategy, and client relations. Earlier in her career, she spent time at Cumulus Media, where she gained valuable experience in marketing, promotions, sponsorship activation, and media partnerships.
A graduate of Worcester State College and a member of the Board of Trustees for Worcester State University, Peterson has been recognized with Worcester State University’s Distinguished Alumni Award and the Worcester Business Journal’s Forty Under Forty Award.
“The DCU Center is an important anchor institution in the live entertainment and hospitality industry, driving significant economic impact in downtown Worcester, and its leadership must acknowledge and amplify that,” said City Manager Eric D. Batista. “Amy’s experience and mindset are aligned with our goals as a rapidly growing and richly diverse city and those of Legends Global as leaders in venue management, making her a natural fit for the role. I don’t see this transition in management as a replacement as much as a succession in growth. Amy demonstrated impeccable creativity and leadership during her dedicated years of service to the municipality, for which I am extremely grateful, and I look forward to continuing to collaborate with her in a new capacity.”
As general manager, Peterson will work closely with the City of Worcester and her DCU Center team to enhance the facility’s profile, maximize event opportunities, and ensure an outstanding experience for guests, partners, and promoters alike. She will be responsible for the strategic direction and day-to-day management of the DCU Center, including financial performance, staff development, client relations, and the continued growth of concerts, sporting events, conventions, and family entertainment. In this role, she will also oversee all aspects of operations, booking, sales, marketing, and guest experience for the premier multi-use facility.
“We are thrilled for Amy to return to the DCU Center, as she is a proven, exceptional leader with deep industry knowledge and a strong commitment to delivering world-class experiences,” said Dave Jolette, senior vice president for Legends Global, which manages the venue. “Her operational expertise, collaborative approach, and passion for community engagement make her the ideal choice to lead the DCU Center into its next chapter. We are confident she will build on the venue’s success while positioning it for continued growth.”
“When I first joined the DCU Center as the director of marketing back in 2008, I could never have imagined that I would return years later as the general manager. It has been a privilege to serve the City of Worcester for the last 8 years, but I am exhilarated to return home to the DCU Center and help usher in a new generation of clients and fans while building upon the success that has been established over the last four decades,” said Peterson. “The DCU Center has long stood not simply as a building but as a gallery of memories, a symbol of hope, halls of laughter, and a museum of firsts. I look forward to continuing that tradition alongside the talented team here, our partners, and the community.”