PRESS RELEASE: Denver Summit FC and Legends Global Announce Partnership Sales Agreement as the Club Prepares for the 2026 Inaugural Season
Denver Summit FC and Legends Global announced today that the premium experiences company will handle global partnership sales for the club driving long-term, sustainable growth. Legends Global will leverage its extensive experience in creating transformative partnerships for some of the world’s top soccer clubs and sports teams to find partners that match Denver Summit FC’s vision. As part of the agreement, Legends Global will manage all club partnerships, including naming rights for the planned temporary and permanent stadiums and the performance center; founding partnerships; and kit assets.
“We are proud to team with Legends Global as our partnership sales partner,” said Jen Millet, President, Denver Summit FC. “Legends Global is a proven leader in the space and is aligned on our goal to be one of the best sports organizations globally. We are excited to collaborate with the Legends team as we build towards the 2026 season and beyond.”
The Denver Summit FC partnership will be driven by a dedicated team of leaders, led by Kelley Newman, Project Leader and Senior Director of Global Partnerships. Newman will oversee sales and strategy, guiding the team’s focus on supporting the club. CommonSpirit Health, one of the largest non-profit health systems in the U.S. with several hospitals and care sites across Colorado, was previously announced as the club’s first founding partner.
“Denver Summit FC’s exceptional ownership group is laying the foundation for a team that will create lasting value for its community and fans,” said Chris Hibbs, President of Global Partnerships, Legends Global. “They have a clear, long-term vision, for the club that is poised to contribute significantly to the women’s sports landscape, and we’re proud to support that mission.”
In June, the club broke ground on the state-of-the-art CommonSpirit Performance Center in Centennial, Colorado, marking a major milestone in its mission to build a world-class facility for women’s professional soccer. The 43-acre site will feature a 12,000-seat temporary stadium and an approximately 20,000-square-foot training facility specifically designed for professional women’s sports. The new performance center and temporary stadium are set to open in 2026.
Denver Summit FC is also developing a permanent, purpose-built stadium and recreational district at Sante Fe Yards in the heart of Denver. Slated to open in 2028, the 14,500-seat stadium will be Colorado’s first sports and entertainment district dedicated exclusively to women’s professional sports.
Legends Global is leading some of the most ambitious developments in women’s professional sports. The company has worked with six NWSL clubs and in the past 24 months has secured milestone partnerships, including naming rights, kit deals, and major brand activations. This includes driving commercial strategy for the NWSL’s Portland Thorns and Bay FC, WNBA’s Portland Fire and Team USA, as part of Legends Global’s work with U.S. Olympic & Paralympic Properties ahead of the LA28 Games.
Recent data reported by Forbes states that women’s sports revenue is projected to exceed $2.35 billion in 2025—a 25% year-over-year increase. Additionally, since 2024, SponsorUnited reports NWSL viewership has grown by 400% and attendance 43% with sponsorship agreements rising 19% as 200 new brands entered the space. Notably, sponsorship growth in women’s sports is outpacing growth in select men’s professional leagues by nearly 50%.
Legends Global also works with 19 MLS clubs, including LAFC, San Diego FC and Columbus Crew. Through its integrated services, Legends Global has supported teams in launching expansion franchises, developing new stadiums, securing naming rights for stadiums, training facilities and kit partners, and leading commercial partnerships and premium seating. The company additionally provides partnership services for some of the world’s iconic soccer clubs, including Aston Villa.