PRESS RELEASE: Florence City-County Civic Center Commission Inks Five-Year Management deal with Legends Global

New Contract Expands Investment Commitment to Drive Event Diversification at Florence Center

Marking a new phase of investment and event growth, the Florence City-County Civic Center Commission and Legends Global, premier partner to the world’s greatest live events, venues, and brands, have finalized a five-year agreement to continue management of the Florence Center. The new contract runs through July 2030, extending the partnership that has guided the facility since 2008, and includes a five-year renewal option.

“We are excited to renew our partnership with Legends Global in managing the Florence Center,” said City of Florence Mayor Lethonia Barnes. “Their commitment to our community and their role in Florence’s continued growth have been outstanding. Because of this collaboration, we have seen momentum, opportunity, and increased visibility for our city. We look forward with great anticipation to a promising future filled with even greater success.”

The renewal reinforces a shared commitment to strategic growth, capital investment, and event diversification across the Florence Center’s arena and convention facilities. As part of the contract, Legends Global has also committed to investing in new VIP seating.

“This renewal allows us to continue building on a long-standing partnership while sharpening our focus on balanced programming,” said Rex Berman, general manager of the Florence Center for Legends Global, which manages the venue. “Our goal is to diversify the event calendar in a way that drives tourism to the region while also delivering high-quality cultural and entertainment experiences for our local fan base.”

That strategy has already delivered notable results, including the return of professional hockey to Florence after a 20-year absence. The Pee Dee Ice Cats team recently made its debut at the Florence Center and set a league home attendance record of 7,837 fans. The team’s arrival followed significant investments by the team, the City of Florence, and Florence County, including upgrades to the arena’s chiller system, lighting, sound system, and scoreboards, as well as the installation of a center-hung, four-sided video screen.

“The Florence Center is a proven multi-use facility with strong community support,” said Josh Kritzler, President of North American Venues & Content, Legends Global. “This renewal positions us to invest strategically, expand premium offerings, and continue evolving the event calendar in ways that strengthen both economic impact and the fan experience.”

The renewed partnership positions the Florence Center to continue expanding its role as a regional destination for sports, entertainment, conventions, and community events while maintaining a strong focus on operational excellence and guest experience.