PRESS RELEASE: Target Center and Legends Global Elevate Amy Rahja to General Manager
Target Center, managed by Legends Global, premier partner to the world’s greatest live events, venues, and brands, has promoted Amy Rahja to general manager.
With more than two decades of experience in the live entertainment and event industry, Amy boasts significant expertise in several areas, including venue management, booking, marketing, event production, artist relations and more.
Amy joined Target Center in 2019 as director of booking, marketing and sales, and was later promoted to assistant general manager in 2022, where she oversaw booking, marketing, box office, and event management operations. Throughout her tenure at the prominent Minneapolis-based facility, she has played a key role in securing high-profile events, such as the Big Ten Basketball Tournaments, USA Gymnastics Olympic Team Trials, and sell-out concerts.
Prior to her time at Target Center, Amy held leadership positions with VStar Entertainment Group, Feld Entertainment, and Broadway Across America. A graduate of both the University of Michigan and IAVM’s Venue Management School, Amy has also completed the WISE Emerging Leaders Certificate Program, earning certificates in leadership and negotiation.
“Amy has a very deep understanding of both touring and venue strategy and is passionate about building and maintaining strong teams – a winning strategy for a premier venue like Target Center,” said Leonard Bonacci, senior vice president, stadiums and arenas, Legends Global. “Since she came onboard, she has been truly instrumental in its success helping to cement its position as one of the country’s top arenas, and we are excited to see her thrive in her new role.”
As general manager, Rahja will oversee day-to-day operations at the 20,000-capacity venue, including the overall management, promotion and operation of the facility. Responsibilities include purchasing, booking, marketing, finance, human resources, food and beverage, box office, advertising, production, maintenance, security, emergency and crisis management, and more.
“I’m truly excited to step up into the general manager position and continue to guide this talented team and work closely with partners and promoters to ensure that every event is a success,” said Rahja. “I will remain dedicated to creating an environment where all team members feel valued and guests are treated like VIPs every time they walk through our doors.”